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Udemy Virtual Courses now Available!
I’ve recently created two virtual course on Udemy. Udemy is a virtual school where you can take classes on a variety of topics. My first course is on How to Create Productive Business Habits. Most...
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How Benefits define your business
A lot of times when I first talk with a business owner I’ll hear about the features of a business. I’ll learn about services and products and everything but one key element that I want to know as a...
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Don’t settle for the obvious client
Recently I met with a prospect and we talked about her clients. As we explored her business and her clientele I realized that she was focused on the obvious client to the point that she was missing...
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Why the Unique Selling Proposition may not be all its cracked up to be
I’m reading The Power of Why. In that book the author suggests that Unique Selling Propositions (USPs) may not be as effective as people think because they focus more on the distinct features of a...
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Why better marketing isn’t always the solution to your business problems
Something I have noticed, when I work with other businesses, or just see someone who has a business that is floundering, is that the first instinct of the business owner is to focus on the marketing as...
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Why appearance really does matter in business
When I was growing up, I held a belief that appearance (i.e. how you dress) doesn’t matter. I’d throw any type of clothing on and not really care if colors matched or if the styles worked together....
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Why you shouldn’t stop promoting even at the last minute
Recently I was offering a couple of workshops and I had some help promoting the workshops. We ended up getting a few people and later in the evening the person who had helped promote the classes...
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Why your Core Values are part of your Marketing
One of the changes I’ve made to my marketing is the inclusion of my core values into my marketing message. Typically we are told that the marketing message should be about the people who need our...
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When personalizing email becomes marketing spam
The other day I received an email from an acquaintance with a subject line that indicated he was seeking some help. I was curious so I opened the email and I saw it was personalized to me and the...
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Blogs, Pictures, and Business
Copyright 2015 Taylor Ellwood I recently received an email from Getty Images informing me that I was using a picture on my site that they had copyright to. The picture in question didn’t have a...
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Why social behavior on social media creates opportunities for businesses
The Cover of Understanding the social in Social Media, developed by Shamim-Ur-Rashid In my books Understanding the Social in Social Media and Social Success in Social Media, I explain how important...
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What is the Point of View of your Business?
Courtesy of Wikimedia I’ve lately been watching Food Network Star, which is a reality TV show where the contestants compete to become the next Food Network Star and have their own show on Food Network....
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5 Mind-Blowing Strategies for starting your business off right in 2016!
2016 is right around the corner and as the holiday afterglow falls away, business owners need to get ready for 2016. At this time of the year, I’m always a bit introspective and turned inward, which...
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